Follow Your Heart

Does your business reflect the growth you've achieved?

December 01, 20243 min read

You’ve worked so hard to evolve professionally. The soul-searching, researching, studying, practicing, and putting yourself out there—it’s no joke!

But then one day, you look around and wonder:

  • Why do my current clients, though loyal and kind, no longer feel like the right fit for the work I want to be doing?

  • Why am I attracting clients who don’t appreciate (or want to pay for) my growing expertise?

If these questions sound familiar, you’re not alone. Growing your business often means outgrowing certain patterns, clients, or even comfort zones.

A Client’s Story: From Local Roots to Scaling Big

Recently, I worked with an herbalist and barrel racer who found herself at a similar crossroads. She wanted to expand her reach and share her equine herbal blends with a broader market—but she was stuck.

After years of creating custom blends for her local equine community, she decided to focus on scaling production for her most popular formulas. It was the right move for her goals, but when it came to talking about her products beyond the barrel racing world, she hit a wall.

Her business growth had stalled, and she couldn’t quite figure out how to communicate the problem-solving power of her herbs to a larger market.

During our free consult, I noticed how confidently she spoke about her blends within the context of barrel racing. But when we shifted to discussing her offerings in a broader sense, she struggled to find the right words.

That’s completely normal—it’s hard to break out of a niche you’ve grown comfortable in.

After our call, I received this email:
"Hi Catherine – I thoroughly enjoyed our chat today. You hit the nail on the head with so many things in a very short time. I had one or two ‘ah-ha’ moments as well. I’m excited to book a session so we can get this show on the road, lol!!"

Fast forward to today: we’ve completed her Strategic Transition Plan for 2024 and wrapped up a 3-part Words of Wisdom Coaching series.

Now, she has:

  • The language she needs to update her website, write compelling blogs and emails, and craft a social media campaign.

  • A clear plan for scaling her business.

  • Me in her corner, helping her stay accountable and filling in the gaps as needed.

Let Me Ask You

Does any of this resonate with you?

  • Are you struggling to articulate a new direction in your business?

  • Do you wonder if potential clients truly understand what you offer?

  • Do you work intuitively and find it hard to put your work into words?

  • Are you ready to create a growth plan, revamp your content, or launch a strategic social media campaign?

If so, let’s talk!

How I Can Help

Whether you’re stuck on what to say, how to say it, or what to do next, I’m here to help you break through. Together, we’ll create a plan to align your vision with your messaging and strategy.

Hop on a free call with me, and let’s map out your next steps!

From the heart,

Catherine Respess
RedMareMastery.com
📞 404.457.4629

Let’s get your business moving in the direction you want!

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